The ADORA tomato takes the silver medal at the 2018 Fruit Logistica Innovation Awards in Berlin
Last 9 February will go down as a day to remember for the ADORA tomato.
After being nominated for the Innovation Awards at the 2018 Fruit Logistica trade show in Berlin, it won the silver medal.
This honour comes less than six months after the official introduction of ADORA to the fruits and vegetables produce sector at the Fruit Attraction trade show in Madrid. What an astounding entrance for this unique tomato that combines the authenticity of a Marmande shape with an unusual brown-red colour. Those who try the sweet and flavourful ADORA will be met with a new, unparalleled sensory experience.
Plenty of attendees and press organisations from all around the world had the chance to discover, taste, and vote for ADORA (to learn more, go to the press section at www.tomato-adora.com), and many said ADORA was the best tomato they had ever tasted.
The ADORA tomato is already available at several European points of sale (Switzerland, Germany, United Kingdom, Netherlands, etc.). For now, it is supplied exclusively by a network of passionate growers located in a production area of traditional tomatoes (Cabo de Gata Natural Park, Andalusia in Spain). Every grower respects a very strict set of specifications that serves as a guarantee of consistent quality.
For consumers, an ADORA label at a fresh produce stand is a sure sign of excellent flavour.
Find ADORA on social media (Facebook, Twitter, Instagram, YouTube) and online at www.tomato-adora.com. The story is just beginning.
Portes-lès-Valence, February 15, 2018
Véronique LAFANECHERE - Media relations
Tel: +33(0)4 26 52 31 70 - Mobile : +33(0)6 42 21 04 72
ADORA is a brand of HM.CLAUSE.
HM.CLAUSE is a global vegetable seed company dedicated to meeting local needs through global diversity, and is committed to innovation inspired by worldwide partnerships in the scientific, industrial, and commercial fields. An innovative company whose core business is plant breeding, HM.CLAUSE specializes in the development, production, and sales of vegetable seeds worldwide. In 2008, Harris Moran Seed Company (USA) and Clause (France) were grouped together under the HM.CLAUSE Business Unit of Limagrain. HM.CLAUSE generated 365 euro million in annual sales in 2017 and employs more than 2800 people full-time located in over 30 countries around the world. Its investments in research and breeding represent 14% of annual sales. The organization coordinates breeding for 25 species and has more than 800 people actively engaged in research and development activities. HM.CLAUSE is a Business Unit of Limagrain, an international agricultural co-operative group, specializing in field seeds, vegetable seeds and cereal products. Founded and managed by French farmers, Limagrain is the 4th largest seed company in the world.